Christmas is a western traditional festival and representative western culture. Along with the western culture meets Asian culture constantly, the festival has been accepted by eastern people.
Commodity internationalization and progress of communication technology make the world a global village, businessman want to show their product in all of world. Whatever before this Christmas or after Christmas, businessman competes each other, customer will buy their suitable gift in this holiday.
This phenomenon means huge market opportunity. Shopping peak will appeal in this holiday. Which day is the shopping peak day? Let me show you background and the reason.
As consumption groups, businessman always interests in children. Because every parents hope they give a wonderful and meaningful gift to their child in Christmas day. In the past well-content gift can be bought by several RMB. But now children’s gifts are very expensive. With the development of society, science and technology increase continually, various wonderful and meaningful gifts appear in market, let a person see so many things and spend their time to choose suitable gifts, in order to put their gift next to the children’s pillow on Christmas Eve and give surprise to child.
Parent has not enough time to buy gift in the day before Christmas day. So that first sales climax of Christmas I expect will appear in last weekend before Christmas. This is from 17th December to 19th December. When Christmas comes, everybody will stay home and enjoy time together, so they don’t spend time shopping, the second Christmas shopping peak I expected will appear in first weekend after Christmas. This is from 2th to 5th January, because Christmas is just behind us, the atmosphere of the festival don’t fade away, some memorable gifts such as Santa Claus and other small gift will not be consumption hotspot, businessman’s promotion activities will reach climax. Every businessman also won’t put money backlog until next year.
That likes cost-effective how these people use the time to choose gift by himself? In shopping peak days, the businessman competes together, often use play more discount method to win customers.
So how to take advantage of these days to buy suits own goods?
The best way i expected is the group purchasing. That means familiar or unfamiliar people join together for same purchasing project, so they can get more discount from businessman. Businessman wants to recycle cost as soon as possible, because Christmas is a seasonal festival. If Christmas period is past, so product is not sold by businessman. That means these product has to be backlog in this year, Along with the continuous development of society, product will be upgrade constantly, the product which be backlog in last year has be eliminated.
The funds circulation means businessman can earn more money, so the bulk purchasing means businessman and customer make benefit together, parents can choose different purchasing group according to their children’s interesting and own characteristics.
I give you some suggestion to choice the popular gift in Christmas holiday. The gift recommend is as follow:
1．Famous French brand – SMOBY
electric drills (23125) 6 fold 53 RMB
keychains six 53.4 RMB
electronic magicube 89 RMB
baby cradle 349 RMB
2．America RUSS Ross bear 188 RMB
3．America Playskool
4．America HASBRO
The network also is a very good way to buy gift, usually gifts online is cheaper than in stores, such as Taobao web site. Everybody can choose suitable gift, also let their child choose gift through the network, save time, energy, easier to pick up good commodities
Wish people in a suitable time to pick up suits own gift, Merry Christmas, my friends.
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Jun.1,2011
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