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Hublot in China with the red devils and the new Big Bang “Red Devil 2″
Hublot is a young Swiss watch brand created in 1980. Recently they are carrying on their campaign in the Chinese market with an event which turned out to be both a brilliant marketing ploy.

Hublot has invited several of the most well-known Red Devils players to participate a challenge that test the most finely-honed shooting skills. The challenge match has taken place on the same day as the opening ceremony of Hublot’s first shop in Hangzhou in Zhejiang Province, China.

The challenge is to let Paul Scholes, Ji-Sung Park, Rio Ferdinand and Patrice Evra shoot the ball from the shore of the famous “West Lake” into a target set up on a boat 16 metres away. For each goal scored, Hublot promised to donate $250,000 to the HOPE Foundation, a not-for-profit organisation in China who raises funds to help children in China to build schools and other education institutes.

However, no one can hit the target. So at last Hublot offer the Foundation $10′000, in addition to the 100′000 promised. In my opinion, this is more like a show. Maybe Hublot tell the players not to hit the target beforehand. So they can donate less money. But we must still praise Hublot because 110000 is not a small sum of money.

To support Hublot’s show, I think the best way is to buy a Hublot replica watch. It’s like a show. You wear the watch looks exactly like their watch, but the money goes to the replica watch manufacturer.